Wednesday, 11 July 2012

Indie authors -the Amazon KDP deal - it works!

This is going to be quite a short blog as all I want to do today is sing the praises of the KDP deal available on amazon.

The deal is this:  If you allow the electronic copy of your book to be available exclusively to amazon  for 90 days, you get to promote it for free for 5 days.

Promote it for free?  You might be thinking that seems a bit ridiculous - why give your book away for free when you've spent hours and hours and days and months putting your heart and soul into it?

Since I released my book, The 13th Doorway, in January, I have used the KDP three times - you can automatically enrol yourself to 'restart' the deal every 90 days.

Sales for me sometimes slow down, sometimes to about one a day.  That's when this KDP deal really works its magic.

I put my book on amazon for free and send links round Twitter and Facebook.  People start downloading the book.  From sales of one a day, suddenly it's 100 a day.  Does it matter that they are not paying?  Not one bit.  The book is getting out there, some will read it, some might not.  Think about the future - if the first book in a series is given away for free, then people will hopefully be willing to pay for the second one and any future releases. 

But that's not all.  EVERY SINGLE TIME I use the KDP deal, actual monetary sales increase significantly - word of mouth is a marvellous thing.  Over 600 people downloaded my book in the past 5 days for free....and when it went back to being 77p, people are still buying it....not at the rate of one a day, but about 15 a day.  I am getting sales I would NEVER have managed if it wasn't for the amazon deal.

Convinced yet?  At over 3000 downloads in 6 months (not a lot in the big scheme of things but I'm happy), the free deal has been responsible for most of them, either directly as free downloads or indirectly as people purchase the book when the deal is over. 

My advice:  Every indie author with slow sales figures should give it a shot!  Thanks for reading!  Bye!